New Owner Brings Changes to Weld Fixture Company

Rentapen Inc. specializes in weld fixture design and has been innovating and transforming since April 2011.

One year ago, Susan Straley, also known as, The Queen of Lean Machine Design, took over ownership and became President of Rentapen Inc. In that year Rentapen Inc. has embraced many new changes in the company. Rentapen has added new employees, a new website, and new customers.

Weld Fixture Specialists’ Team Changes

After several months of searching, Engineering Manager, Blake Peterson was recruited to help lead Rentapen’s team to create superior weld fixtures and to help transition Rentapen from a company that designs weld fixtures to one that designs and builds fixtures. Blake has brought new project and team management skills to the company. Blake is continuing his education by working toward a degree in Business Management.

Bethany Kratz brought enthusiasm and a passion for learning the newest technology and social media marketing techniques to Rentapen. Bethany is the “Duchess of Cost Reductions” and is constantly working to keep abreast of opportunities to inform manufacturers about Rentapen’s weld fixture design and build cost savings.

Peter Christiansen, the IT programmer, came to Rentapen as an intern in August. His first major project was to take 3D models of Rentapen’s RAPid Tooling Components and make them easy to download from Rentapen’s web site. This new download service was launched in March 2012. Peter has a background in quality in the castings industry that taught him attention to detail and gave him a background in manufacturing. Since Peter came right from the learning environment at school, he easily takes on new learning challenges as they present themselves.

Kory Maier, CAD Drafter, also came to Rentapen as an intern. Quickly he picked up speed and ability as a CAD Drafter. Right after he graduated from school, Rentapen sent him to learn their new Feature CAM software so that he could do both CAD and CAM. His passion for learning and ability to quickly learn new skills allows Rentapen to improve and expand quickly.

Ed Murphy, the Shop Maintenance Associate, has a background in machine maintenance while in the construction industry. Shortly after starting at Rentapen he began to learn how to operate and maintain the laser used to cut shims. He fit in immediately to the Rentapen culture which emphasizes customer service, a passion for learning, and integrity.

“All of Rentapen’s employees are in the business of satisfying our customers’ need to reduce costs. It is only with the dedication to efficiency, excellence, and customer service by every team member can we retain our customers and fulfill our mission, “ said Susan Straley.

Rentapen’s mission is to provide jobs, training and opportunities for people who work together to help manufacturers reduce costs of tooling to make their products.

Website Innovation

Since April 2011, Rentapen has also revamped their website. Rentapen’s new website clearly focuses on their niche as weld fixture specialists. Rentapen’s products and services focus on reducing costs in weld fixture design and build.

Susan Straley, President of Rentapen Inc.

“Our objective with the redesign of the website is to more clearly state to our potential customers what we can do for them,” said Straley.

“We help manufacturers by providing excellence in weld fixture design and build, RAPid Tooling Components™, and standard and custom shims,” said Blake Peterson.

Since April 2011, Straley began blogging about weld fixture design. The blog is called Weld Fixture Design 101. The Weld Fixture Design blog informs the students and others interested in machine design, first how to design a simple weld fixture. Then Straley’s future posts go further into the design details and more complex issues.

The latest addition to the web site is the ability to order free 3D CAD models of Rentapen’s RAPid Tooling Components™. The 3D Models are the new American standard for the Machine Designing Industry. Rentapen’s new 3D models will change how Machine Design Engineers and CAD Drafters design their weld fixtures for the better. The 3D Models will reduce machine design time as users become familiar with how and when to use the blocks, plates, and clamp risers.

New Customers Added

Because of the new owner’s emphasis on marketing, innovation, improved processes and growth, Rentapen has been able to serve several new customers since April 2011.

The innovative website, embracing social media marketing, the constant training and learning of the employees, the recruitment of good and dedicated talent, have all played a roll in helping Rentapen expand its customer base.

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About rentapen

Susan Straley, aka Queen of Lean Machine Design, is the President of Rentapen Inc. in Waukesha, WI. She helps manufacturers reduce costs through excellence in 3d desing services, RAPid Tooling Components(TM), and Just-in-Time Laser Cutting Services(TM). Susan can be reached directly at 262-542-8891.

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